Reporting Analyst, becoming Analytics Automation Lead
Excel or spreadsheet analysis, SQL basics, dashboards, data interpretation and business reporting.

- days
- 30days
- checkpoints
- 4checkpoints
- interview-prep days
- 2interview-prep days
What's changing in this role
Recurring reports and simple data requests are increasingly answered by natural-language tools. Value moves to defining metrics, data quality and explaining what numbers mean.
What you carry over
- + Knowing where the data is wrong
- + Business context behind each metric
- + Stakeholder trust
Who it is for
Built for people like you.
- MIS and reporting executives
- Graduates targeting analyst roles
- Operations and finance staff who work with data
Skills covered
What you will practise.
- Spreadsheet analysis
- SQL basics
- Dashboards
- Data cleaning
- Data interpretation
- Business reporting
- AI-assisted analytics

30-day overview
Every day, planned.
Four weekly phases of daily problems, an assessment after each week, and interview prep on Days 29–30. Open a week to see every day.
Week 1Days 1–7FoundationsSpreadsheet and data foundationsCore analysis skills, and what self-serve AI tools now handle.
- Day 1Cleaning a messy dataset: Fix duplicates, blanks and inconsistent formats in sales data.
- Day 2Lookups and pivots: Answer five business questions with lookups and pivot tables.
- Day 3Choosing the right chart: Visualise the same data three ways and pick the clearest.
- Day 4Metric definitions: Define 'active customer' so two teams agree.
- Day 5Asking AI about data: Use an AI tool to analyse a sheet and verify its answers.
- Day 6What self-serve tools answer: Audit a report pack for what AI can already produce.
- Day 7Checkpoint: Report pack auditAudit a reporting pack for what a self-serve tool answers, and what still needs an analyst.Practical task + short written reasoning, scored against a rubric
Week 2Days 8–14Practical executionSQL and metric ownershipQuerying data yourself and owning definitions so answers stay consistent.
- Day 8SELECT, WHERE, GROUP BY: Query an orders table to answer weekly sales questions.
- Day 9JOINs: Combine customers and orders without double counting.
- Day 10Data quality checks: Write queries that catch missing and invalid records.
- Day 11Contested metric: Resolve two conflicting revenue numbers.
- Day 12Semantic layer basics: Document metrics so AI tools answer consistently.
- Day 13Writing the insight: Turn a table of numbers into three clear sentences.
- Day 14Checkpoint: Metric defenceDefine a contested metric and defend the definition with SQL evidence.Practical task + short written reasoning, scored against a rubric
Week 3Days 15–21Real-world problem solvingDashboards and automationBuilding dashboards and replacing manual reporting cycles.
- Day 15KPI dashboard: Build a one-page dashboard for a sales head.
- Day 16Automating a monthly report: Replace a manual copy-paste process with a repeatable one.
- Day 17Anomaly investigation: Explain a sudden 30% drop in sign-ups.
- Day 18Generated narratives: Draft commentary with AI and correct what it gets wrong.
- Day 19Stakeholder request triage: Handle five conflicting data requests.
- Day 20Presenting findings: Present an analysis to a non-technical audience.
- Day 21Checkpoint: Automated cycleReplace one manual reporting cycle with an automated pipeline.Practical task + short written reasoning, scored against a rubric
Week 4Days 22–28Portfolio and interview readinessGovernance and portfolioData quality, trust and packaging your analysis work.
- Day 22Data lineage: Document where each dashboard number comes from.
- Day 23Guardrails for AI answers: Decide which questions AI tools may answer.
- Day 24Business case: Use data to recommend a decision.
- Day 25Portfolio: dashboard: Finalise and document your dashboard project.
- Day 26Portfolio: walkthrough: Present your analysis in 5 minutes.
- Day 27Interview drill: case study: Solve a data case study under time pressure.
- Day 28Checkpoint: Governed systemPresent a governed, automated reporting system.Practical task + short written reasoning, scored against a rubric
Weekly checkpoints
Four checkpoints. Real feedback.
Each one is marked on your reasoning, not just the output: and you defend it.
- 7After Day 7Report pack auditAudit a reporting pack for what a self-serve tool answers, and what still needs an analyst.
- 14After Day 14Metric defenceDefine a contested metric and defend the definition with SQL evidence.
- 21After Day 21Automated cycleReplace one manual reporting cycle with an automated pipeline.
- 28After Day 28Governed systemPresent a governed, automated reporting system.

Expected outcomes
What you will be able to do.
- Clean and analyse data in spreadsheets
- Write SQL queries to answer business questions
- Build clear dashboards
- Define and defend metrics
- Communicate insights to stakeholders
Role-specific projects
Evidence you can show.
- 01KPI dashboard built on cleaned data with SQL queries
- 02Automated monthly report with metric definitions and data-quality checks
Interview preparation
Practise the questions Reporting Analyst interviews actually ask.
Preparation runs through Week 4, then the most-asked questions on Days 29–30. Here is what you will be asked, and what a strong answer looks like.
- Days 29–30Interview prep after Week 4
- Three kinds of questionTechnical, scenario, behavioural
- Model answersWhat a strong answer shows
- 01Technical
“What is the difference between an INNER JOIN and a LEFT JOIN?”
A strong answer shows
Correct explanation with an example of when each matters.
- 02Technical
“How would you find duplicate records in a table?”
A strong answer shows
GROUP BY with HAVING, or window functions, plus how to decide which to keep.
- 03Scenario
“Sales dropped 20% last month. How do you investigate?”
A strong answer shows
Checks data quality first, then segments by product, region and channel.
- 04Scenario
“Two teams report different revenue numbers. What do you do?”
A strong answer shows
Traces definitions and sources, then agrees one documented definition.
- 05Behavioural
“Tell me about an insight that changed a decision.”
A strong answer shows
Clear context, analysis and business impact.
Topics covered
- Excel/Sheets functions
- SQL
- Dashboards and visualisation
- Data cleaning
- Business case studies
- Communicating insights